...

Winning Indonesian Modern Retail Market

by user

on
0

views

Report

Comments

Transcript

Winning Indonesian Modern Retail Market
Winning Indonesian
Modern Retail Market
Flora Chrisantie
Deputy General Treasurer
KEMITRAAN RITEL
MODERN DAN UMKM
SETYADI SURYA
KETUA BIDANG ORGANISASI &
KEANGGOTAAN DPP APRINDO/
DIREKTUR RAMAYANA
Background
 Asosiasi Pengusaha Ritel Indonesia-Indonesian Retails Merchant
Association (APRINDO) is an association of the owners/
entrepreneurs of the merging of the Retail Industry in Indonesia.
 APRINDO was iniated / declared at 11 Nopember 1994 by
9 (nine) owner of Indonesian Retailer (e.q Matahari Dept.Store,
Pasaraya Dept.Store, Hero Supermarket, Hammer).
 Was established with the basic aim of protecting the result of local
products/brand from the threat of foreign products
Indonesia next level
Source: McKinsey
Retailer Map in INDONESIA

Extensive retail geographical coverage area
Organization & Members Update - 2015
1. Dewan Pimpinan Daerah (DPD)-Central Board : 23 Provinces
2. Dewan Pimpinan Cabang (DPC)-Region Board : 47 Kotamadya/Kabupaten (district municipality)
3.
Anggota/Members in Central Board
4. Anggota/Members in Region Board
: 128 perusahaan/companies
: 435 perusahaan/companies
5. Total STORES member in Indonesia :
•
•
•
•
•
•
Total Outlet/Shop
: ± 31.230 (mid 2015)
> Minimarket/Specialty
:
29.290
> Supermarket
:
1.171
> Hypermarket
:
290
> Department Store
:
445
> WholeSale
:
34
Retailer Updated - 2015
1. Total Stores/Outlet
: 31.230 outlet/stores (mid 2015)
2. Total Omzet 2014
: Rp. 165 trilyun equal US$ 126 bio
3. Target Omzet 2015 (*)
: Rp. 184 trilyun equal US$ 142 bio
4. Total Growth yoy
: 12-15%
5. Total Human resources
: 13.700.000 persons (2nd level after
agriculture, forestry plantation, fisheries)
6. Total Direct human resources: 3.000.000 persons
Nb. (*) Total Omzet by Years
: 2011 : Rp.100 trillion
2012 : Rp.135 trillion
2013 : Rp.148 trillion
2014 : Rp.165 trillion
2015 : Rp.184 trillion
(178 T–indicate after revised)
How to enter Indonesian market..
Changing Lifestyle..
• Indonesia’s population – whilst still
gradually growing – is one of the
youngest in the world.
• In 2030, is expected that about 70% of
the Indonesian population will have
working age.
• Indonesian youth will be predominantly
shaping Indonesia’s future in the
coming decades
Promotion is important..
KEBIJAKAN RETAIL
• Bidang usaha retail kecil tertutup untuk
PMA
• Lokasi ditentukan Pemda RTRW :
kearifan lokal
• Pola distribusi yang lebih lancar
• Memberdayakan pedagang UKM
• Prioritas produk dalam negeri
• Peningkatan kesempatan kerja
KEBIJAKAN RETAIL
• Permendag :
– 70 / 2013 : 80% barang dagangan lokal
– 53 / 2012 : Waralaba
– 68 / 2012 : Waralaba untuk swalayan
Tips..
• Identify the target customer, customer
need & product differentiation
• Find the reliable trader/buyer with good
distribution and sales channel
• Know the regulation to enter the market
Thank You
Fly UP