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Aspiring Student s Requirement and Perception of Private
Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, October’13
ISSN – 2320-0073
ASPIRING STUDENT’S REQUIREMENT AND
PERCEPTION OF PRIVATE EDUCATIONAL
INSTITUTIONS / UNIVERSITIES
Mansi Paul
Assistant Professor, Amity University, India
Email: [email protected]
ABSTRACT
Recent trend has shown that the population of youth (aspiring students) is increasing
therefore government universities are not able to cater the need of masses for higher
education. The purpose of this study is to determine the reach of private universities for them
also to determine the perception of the aspiring students toward educational institutes to find
out the education seekers requirements and attitude towards educational institute in Capital
and NCR. The sample of this study consists of the private institutions from Delhi and NCR.
Results of the study indicate that the aspiring students demand in engineering and medical is
highest followed by computer courses. Also, the aspiring student’s major concerns from the
educational institutes are factors such as fees followed by placement and quality of the
course. These results suggest that still the aspirations for traditional courses such as
engineering, medical are higher with addition to I.T sector courses, since lately the urban
culture has been developed because of .IT sector Multi National Companies in India and
private institutes are able to take care of all the needs in all the dimensions.
Keywords:
Private Educational Institutions, Aspiring Students, Education, Income,
Technology
INTRODUCTION
In the modern era, educational institutes have gone under various reforms. Also, there has
been huge growth in this sector. Growth in India is especially due to growing need of
importance and awareness of education. India is a developing country.
Today we can see various private educational institutes providing various courses at various
levels. It has become business in India. And, it still has many untapped opportunities. Also,
the aspiring students have become more aware and there have been development of private
educational brands apart from government universities. The education seekers have started
prioritizing their needs and wants. Hence, it has become important for educational institutes
to be updated according to student and industry needs in order to prepare Industry Ready
Professionals The purpose of the study is to analyze students needs and attitude towards
educational institutes. Since, fulfilling students needs is one of the major factors for private
universities, in order to generate value education in society.
The Indian education system is divided into two major segments - core and non-core. While,
the core group has schools and higher education, the non-core consists of pre-schools,
vocational training and coaching classes.
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Abhinav
International Monthly Refereed Journal of Research In Management & Technology
ISSN – 2320-0073
Volume II, October’13
The private education sector is estimated to reach US$ 70 billion by 2013 and US$ 115
billion by 2018, according to consulting firm Technopak. Technopak sees enrollments in K12 growing to 351 million, requiring an additional 34 million seats by 2018. This equals US$
80 billion at US$ 2400 a seat.
Phadke Suniti k. & Bhagwat Venkatesh (2011), identified dimensions used by students’ in
their educational service quality and value evaluations. Results suggest that students perceive
educational service quality based on 4 dimensions – college administration, faculty
interpersonal behavior, faculty teaching and college facility. Further, students perceive value
on the basis of 4 dimensions- learning enjoyment value, image value, functional value and
money. Results also reveal factors which are important for the students.
Rajab Azizah, Rahman Hamaidah Abdul, (2012), Nowadays education has become the
world leading symbol of prestige and higher learning institutions are among the largest
service industry The Private institutions are facing multiple tasks not only to maintain and
uphold their identities but also provide quality services which offer golden opportunities not
only in attracting applicants either locally or internationally, but provides continuum of high
quality learning that meet learners needs.
This study shows of students, to investigate their perception towards teaching and learning
and the services provided by the support staff in this institution of higher learning.
According to Noeth. J Richard, Volkov B Boris ‘Technology should be a tool to help
educators meet the educational needs of all children. As such, technologies cannot function
as solutions in isolation but must be thought of as key ingredients in making it possible for
schools to address core educational challenges Technology can serve as an enabler in
teaching and learning to: Help organize and provide structure for material to students. Help
students, teachers, and parents interact, anytime and anywhere. Facilitate and assist in the
authentication and prioritization of Internet material. Simulate, visualize, and interact with
scientific structures, processes, and models. Help in learning history and depicting future
trends. Serve as an extension and enhancer for handicapped population.
According Sandholtz (1997) One of the changes seen over this 10-year study is the change in
the lower achieving students; the ones teachers could not reach with the teacher-centered
learning. These students began to respond positively given the alternate ways of expressing
their knowledge, which not only raised their self-esteem but their status with the teachers and
their peers
METHODOLOGY
Quota sampling method was followed to identify and conduct primary research. The data
was collected from Private institutes of Delhi and NCR, the sample size was 100.
Respondents were approached and explained in detail about the survey. They were asked to
assess their perception about the various considerations and other variables, which were
related to the objective of the study, To determine the perception of the aspiring students
toward educational institutes to find out the education seekers requirements and attitude
towards educational institute in Capital and NCR.
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85
Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, October’13
ISSN – 2320-0073
RESULTS AND DISCUSSIONS
Figure 1. Number of Family Members
Figure 1 highlights that most of the respondents have 4 to 5 members in their families. India
has been following traditionally the joint family system, but changing scenario of work life
promotes nuclear family which leads to greater possibilities of investing in higher education
even on private institutions.
Figure 2. Number of Family Members between 18-25 Age
Figure 2 highlights that most of the respondents have 2 and 1 members in their family
between age 18 -25 age, which further shows that there is generating demand for higher
education since the population of youth is increasing who are conscious about the higher
education.
Figure 3. Number of Family Members between 25 -35 Age
Figure 3 highlights that most of the respondents have 2 to 1 member it their family between
25 to 35 age
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Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, October’13
ISSN – 2320-0073
Figure 4. Monthly Household Income
Figure 4 highlights that most of the respondents have household income above 80000. With
raising of the middle class the purchasing power and income is also increasing with average
members of family of 4-5.the mushrooming private universities and institutions who are
catering the need most of the pollution, receive good number of students as they can afford
education in private universities.
Figure 5. Monthly Expenditure on Education
Figure 5 highlights that most of the respondents have monthly household expenditure on
education is between 5 to 10 thousand and above 15000. Further this also makes it clear that
the education can be self sponsored by the family.
Figure 6. Areas of Special Education
Figure 6 Highlights: most of the respondents have preferred engineering and medical
followed by computer course university education ca/cs coaching banking and overseas
education
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Abhinav
International Monthly Refereed Journal of Research In Management & Technology
ISSN – 2320-0073
Volume II, October’13
Figure 7. Which parameters would you consider for selecting an institute(s), Rank them
according to your preference. ( 1 being the highest ,6 being the lowest)
From the above question most of the respondents have given preference to fees and quality
of course-ware followed by placement distance quality of faculty and infrastructure. As good
quality only will open ways for quality placements.
CONCLUSION
According to the research analysis, from the data available, the aspiring students demand in
engineering and medical is highest followed by computer courses. Also, the aspiring students
major concerns from the educational institutes are factors such as fees followed by
placement and quality of the course.
REFERENCE
1. Azizah Rajab, Hamidah Abdul Rahman, Siti Aiyash Panatik, Roziana Shaari,
Education Service: International Students ‘ Perception, European Journal of Business
and Social Sciences, Vol . 1 , no .2 , pp1 – 10 , MAY 2012
2. Prof . Suniti K .Phadke; Prof . Ventakesh Bhagwat, Insight into undergraduate business
students ‘ perception of education service quality and value, EXCEL International
Journal of multidisciplinary Management Studies, Vol.1 Issue 3, December 2011 , ISSN
2249N8834.
3. Education in India ,Emerging Opportunities for Private and foreign Participants in
Higher Education, available at http://www.oifc.in/sectors/Education. Downloaded on
12/2/2013
4. Harit Shah, S.A (2007). Educating India. Angel Broking.
5. Kishore, P, Multimedia classroom business growth slows down available at: http
://www.oifc.in/sectors/Education, downloaded on 12/2/1013
6. Means, B., Blando, J., Olson, K., Middleton, T., Morocco, C., Remz, A., & Zorfass, J.
(1993). Using technology to support education reform. (Office of Educational Research
and Improvement). Washington, DC: Department of Education available at
www.ed.gov/pubs/EdReformStudies/TechReforms downloaded on 26/12/2012
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